The branding of The Chino Neighborhood House all consist of two shades of blue.

The Chino Neighborhood House is a non-profit organization that helps families in need. Upon inspection of their website, i wanted to try to give this organization a fresh new look and see what i can come up with. I sketched up multiple logo designs and was given most positive feedback on my sketch on the upper left. I then refinied it mutiple times until i was left with the final design on the right.

One thing i noticed with this organization is the use of lots of text. I wanted to create a more simple feel and applied it to a stationary layout.

I thought about including a bench design that has the phone number and the Chino Neighborhood House’ slogan to bring awareness to the organization.

I also created tape with the updated logo for when they secure boxes and gets shipped away.

Since The Chino Neighborhood House hosts pop-ups i designed a tent with its main colors and slogan. Employees will also have an updated lanyard.

Chino Neighborhood House website

Rebranding the Chino Neighborhood House was very educational for me because my goal was to let people know this organization really wants to dedicate themselves to help families, therefore designing a new logo and brand identity helped me think about a specific audience and exactly what specific items they need to update or include into their brand.

My Version of the website is less cluttered and is easy to navigate tabs.